Why We Are Here…

Mention South Korea and most people will think of a country with a fast-paced culture, where the society is caught in a frenzied spiral of new addictions, chasing new trends,  without showing any signs of slowing down.

With everything changing so fast, we noticed that the short life of Korean trends do not allow enough time for it to catch fire in another country. By the time it becomes popular somewhere else, the hype has already died down in its origin country.

This place is where we share our insights on what’s new & popular in town. We aim to expose the world to Korean indie designers too, in order to support their efforts.

Stay tuned for more updates to come!


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